Type-A Breakfast — The Big ‘Why’.

A few years ago — after my second Type-A Breakfast session in Melbourne — I went home, had a glass of wine at 11 am, and spent the rest of the day with my wife and kids.

The work I would have spent that day doing — was already done. Sure, I could do more. I could be 4x more productive. Or 16x.

But that day, it wasn’t the point.

The whole point of being super-productive — is not to work without ceasing, at a higher speed… even if we truly love, and choose the work that we do.

The point is — to have more time for other things that matter. Relationships… society… doing some good for our souls, for people that matter to us, and for people that have not mattered to society.

I hope — when we demonstrate how “8 hours worth of work can be done in just 2 hours” — that more organizations will think differently about ‘work hours’.

It doesn’t mean that we should all work only 2 hours a day. Some of us are on a mission — an early-stage startup, for instance — that draws us in, and asks much more of us, than of a typical worker. But it means we should all have that choice.

When I host a Type-A Breakfast session, I do so to achieve a greater level of personal productivity.

But when I work on enabling others to organize Type-A Breakfast all over the world, I do so because I hope we’ll all make time for things that matter beyond the work we do during Type-A.