This is a subscription list for Marketers, Communication Pros who want to learn how to design products and platforms.
How-to. How-to. How-to. No Fluff.
We're curating useful readings on how to apply 'Marketing' upstream - where products are invented. And we'll mail you our favourite articles + notes every month.
Sign up now. Get our first resource in January 2017 (or when we hit our first 10,000 subscribers - so spread the word)
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You know how companies with new products, talk about finding that magical "Product-Market Fit"?
Marketing-Product Fit is all about the Marketer's role in the journey of "Zero-to-One".
In addition to Product Design & Product Management, we're talking about topics like Network Effects, Retained Growth, Monetization, Growth-hacking etc.
For Marketing Experts who are Product Novices (or shall we say, Appentices). Not the other way around.